

From Frustration to Inspiration: How One Man’s Bath-Time Eureka Moment Launched a Revolutionary Sales Solution
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At 63, Paul Williams found himself at a crossroads. After eight months of relentless job applications, interviews, and rejections for technical sales roles, frustration was mounting. Then, on April 15th, while relaxing in the bath, Paul had a breakthrough idea that would change his life—and the sales industry—forever.
He realized that many small and medium-sized businesses can’t afford the high costs of a full-time sales team, including salaries, vehicles, and benefits that easily exceed £60,000+ a year. At the same time, experienced sales professionals, particularly older ones, were struggling to find work in a competitive job market.
That’s when Pay As You Go Sales Reps Ltd was born.
In just three weeks, Paul secured his first client worth over £15,000 and onboarded his first sales rep. Fast forward 2 years, and the company now boasts over 1000+ self employed Telesales, Sales Reps and Specialist's from many industries on its books and the addition of a New Music and Video production Division.

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Some of the Industries we work with.
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1. Built Environment & Compliance
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Lift & Escalator Maintenance
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Boiler Servicing & Compliance
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Drainage & Gutter Services
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CCTV & Alarm Installers
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Solar PV & EV Charging Installers
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Electrical Manufactured items including Lighting, Ventilation, Power Distribution & BMS
2. Facilities & Environmental Services
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Commercial Landscaping & Grounds Maintenance
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Industrial Cleaning Companies
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Pest Control for Large Sites
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Waste & Recycling Solutions (include Sustainable Packaging / Waste-to-Energy under this umbrella)
3. Healthcare & Regulated Sectors
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Healthcare Recruitment Agencies
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Medical Equipment Servicing
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Occupational Health Providers
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CQC / Ofsted Compliance Consultants
4. Industrial & Manufacturing
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Industrial Coatings & Surface Treatments
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Custom Packaging Manufacturers
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Plastics & Moulding Services
5. Technology & Digital
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UK-Based Software Houses (B2B)
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Cybersecurity Services for SMEs
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IoT / Digital Transformation Consultants
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Drone Survey Providers
6. Transport & Logistics
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Vehicle Tracking & Fleet Maintenance
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Customs Brokers & Freight Agents
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Cold Chain Logistics
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Transport Management System Providers
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Couriers / Delivery Services









