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Paul Williams Managing Director

From Frustration to Inspiration: How One Man’s Bath-Time Eureka Moment Launched a Revolutionary Sales Solution

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At 63, Paul Williams found himself at a crossroads. After eight months of relentless job applications, interviews, and rejections for technical sales roles, frustration was mounting. Then, on April 15th, while relaxing in the bath, Paul had a breakthrough idea that would change his life—and the sales industry—forever.

He realized that many small and medium-sized businesses can’t afford the high costs of a full-time sales team, including salaries, vehicles, and benefits that easily exceed £60,000+ a year. At the same time, experienced sales professionals, particularly older ones, were struggling to find work in a competitive job market.

That’s when Pay As You Go Sales Reps Ltd was born.

In just three weeks, Paul secured his first client worth over £15,000 and onboarded his first sales rep. Fast forward 2 years, and the company now boasts over 1000+ self employed Telesales, Sales Reps and Specialist's from many industries on its books and the addition of a New Music and Video production Division.

                The Pay As You Go Sales Model

Sales Improvement
Sales
Sales decrease

Scale your sales efforts without long-term commitments.

Access temporary or mobile sales reps for exhibitions, new product launches, and one-off projects

Reduce costs by paying only for the services they use.

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Company Structure

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Some of the Industries we work with.

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1. Built Environment & Compliance

  • Lift & Escalator Maintenance

  • Boiler Servicing & Compliance

  • Drainage & Gutter Services

  • CCTV & Alarm Installers

  • Solar PV & EV Charging Installers

  • Electrical Manufactured items including Lighting, Ventilation, Power Distribution & BMS

2. Facilities & Environmental Services

  • Commercial Landscaping & Grounds Maintenance

  • Industrial Cleaning Companies

  • Pest Control for Large Sites

  • Waste & Recycling Solutions (include Sustainable Packaging / Waste-to-Energy under this umbrella)

3. Healthcare & Regulated Sectors

  • Healthcare Recruitment Agencies

  • Medical Equipment Servicing

  • Occupational Health Providers

  • CQC / Ofsted Compliance Consultants

4. Industrial & Manufacturing

  • Industrial Coatings & Surface Treatments

  • Custom Packaging Manufacturers

  • Plastics & Moulding Services

5. Technology & Digital

  • UK-Based Software Houses (B2B)

  • Cybersecurity Services for SMEs

  • IoT / Digital Transformation Consultants

  • Drone Survey Providers

6. Transport & Logistics

  • Vehicle Tracking & Fleet Maintenance

  • Customs Brokers & Freight Agents

  • Cold Chain Logistics

  • Transport Management System Providers

  • Couriers / Delivery Services

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